Introduction

In developing your programs for awareness building, screening and community action, answering a few key questions will increase your chances for success:

• What do you want to accomplish?
• Who is the audience?
• What do you want to say to your audience and how often?
• How do you get from the plan to the program?

To see how these questions can help you organize a program, let's walk through a couple of exceptional programs: a screening program developed by the American Venous Forum (AVF) and the American Vascular Association (AVA), and an informational campaign developed by Fairmont General Hospital.