The Role and Importance of Culture (Cont'd)

Step 2. Considerations when creating preventive care programs

The essence of a culture is frequently expressed through its proverbs and traditional sayings. The African saying, "It takes a village to raise a child" expresses community support for persons outside the nuclear family to become directly involved with disciplining and directing a child. An Asian proverb says, "The nail that stands up gets hammered down." This proverb conveys disapproval of displays of wealth or achievement and emphasizes community progress. In many communities, then, it is important for those planning health promotion campaigns to place high priority on understanding cultural relationships and their impact on the campaign.

• Use the positive strengths of the traditional beliefs
• Incorporate new health practices into traditional beliefs

Example 2 - Healthy Path for Navajo Elders