Steps for Developing Culturally Appropriate Messages and Materials

• Gather general information on the issue you plan to address
• Consider the specific issue, aspect of an issue or problem you will address
• Define and understand your specific target audience
• Develop preliminary concepts in concert with people who are representative of your target audience
• Test the preliminary concepts with the intended audience
• Target media channels
• Using the pre-tested concept, work in concert with community-based experts to develop or select specific messages for specific media
• Field test the messages and materials with the intended audience