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An Overview of the CDC's Framework for Program Evaluation (Cont'd)
Step One: Engage Stakeholders
Involving stakeholders will help you develop and assess your program so that it meets the needs of those who will use it and the evaluation results. Stakeholders include those involved in the program's operations, the older adults served or affected by the program, those in a position to do or decide something about the program, and those who actively support the program.
Start by identifying a diverse group of stakeholders from relevant sectors (community, government, health, education, transportation, business, media, recreation, religious, voluntary/service). Then, work with the stakeholders to determine their involvement in each step based on their needs, interests, authority or control of project resources, and specific knowledge and skills.
Examples of stakeholder representatives:
| Community |
Community aging and consumer organizations such as senior councils, senior advisory boards, senior centers, senior housing, older adult advocacy organizations, older adult service provider organizations |
| Government |
State or local department of aging and adult services, including supportive services providers |
| Health |
State or local department of health or public health, older adult health services providers, caregiving organizations |
| Education |
Local community colleges and adult education programs |
| Transportation |
County or local senior/disabled transportation services, such as paratransit and dial-a-ride |
| Business |
Local business leaders interested in the older adult market |
| Media |
Local media outlets, including television, radio, newspapers and neighborhood newspapers |
| Recreation |
Department of parks and recreation, YMCA, private recreation facilities |
| Religious |
All local faiths |
Voluntary/service
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Local civic organizations such as the Junior League, Rotary Club, Police Athletic League, fire department |
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