Step 1. What? Determining the Format of the Program or Communication Channel
What are some format options for program presentations?
What channels have been successful in the past? What have not worked and why?
What formats have been successful for other programs and how can those be adapted to provide information about mental wellness?
What are the keys to developing a depression screening program?
What resources do you have to produce this program or campaign? How to use your resources creatively and effectively
Step 2. Where? Planning Logistics: Determine the Location
What safe and comfortable space near convenient transportation can hold educational programs or health fairs?
If you don't have an appropriate location, what groups in the community might you include as partners in this program?
Step 3. Who? Choosing Partners
Who else is interested in mental-wellness programs and activities?
Step 4. Who? Identifying and Recruiting a Presenter
What groups or individuals in the community confer prestige and resonate with audiences?
Step 5. How? Publicizing the Program
Where should fliers be distributed?
How else can I pitch the program in newsletters?
How do word of mouth promotions start?
What are the steps to contacting the local media?
How do I reach caregivers and friends of depressed elders?
Step 6. How? Coordinating the Program
What communications are important to maintain?
What specific logistics should be coordinated?
Step 7. How? Develop a Referral List of Community Resources, Handouts or Packets
What materials and resources are available for distribution?
What local resources are available?
Step 8. Why? Planning the Evaluation and Follow-up
Did the program make a difference? How do you know you were successful?
Did the program gain adequate exposure?
Was the program effective?
Did the cost of the program in time and resources provide enough benefit to satisfy the community, funders and your organization?
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