Our
Guest Editor
Maria D. Vesperi
Introduction:
How do media and marketing influence
and reflect current images of older people?
By
Maria D. Vesperi
How Aging Is
Covered in the Print Media
A reporter confronts uncertainty about
the "news value" of aging.
By Bill Krueger
Specialty Magazines
and
the Older Reader
Is media market segmenting a good idea?
By John A. Cutter
Journalist
Exchange on Aging:
Support for Covering a Complex Field
By Paul Kleyman
How Older People
Think About Images of Aging in Advertising and the Media
Age may not be central in defining who
older people think they are.
By Don E. Bradley and Charles F. Longino, Jr.
The Older Adult Market:
New Research Highlights 'Key Values'
A marketing strategy to influence consumer behavior.
By Frank Leinweber
Demographic Research on
Newspaper Readership
How demographics affect decisions
in print journalism.
By Richard Somerville
Broadcast News: Attitudes Toward
Featuring Elders and Responding to
an Aging Audience
An inside view from a veteran television
producer.
By Maria D. Vesperi
Aging on Television:
The Picture in the Nineties
A realistic portrait?
By Nancy Signorielli
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Silence at the
Newsstands
Advertising in popular magazines
pays little attention to elders.
By Judith de Luce
A Model at 70:
Bring on the Cameras
How does an older model feel about
her image?
By Alex Witchel
Inconspicuous Consumption:
How a Small Sample of Rural Elders
See Images in the Media
Choosing or ignoring a role model.
By Natalie Rosel
Images of Retirement:
Finding the Purpose and the Passion
What are retirees supposed to look
and feel like?
By Joel Savishinsky
Value That Marketing Cannot Manufacture: Cherished Possessions
as Links to Identity and Wisdom
Many older people are not engaged
in acquiring new possessions.
By Heather Whitmore
Images of Aging in Virtual Reality:
The Internet and the Community
of Affect
Uncharted opportunities.
By Jacob J. Climo
Older People and Internet Use
Do older people participate?
By Lee Bird Leavengood
Working with Local Media to
Influence Coverage of Aging
Tips for professionals in aging.
By John A. Cutter
Books
Review by Graham D. Rowles
Letter to Generations
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