Technology50+ Americans love technology. They are the fastest growing group online and they are 30% more likely to purchase online than younger users. Wireless and cell phones are increasingly being purchased by adult children for their parents for a sense of security and a greater sense of freedom. Grandparents are reading bedtime stories to their grandchildren over video phones. The technological revolution is changing the lives of older adults in practically every part of their lives. Understanding precisely how it is affecting your customers will help you reach more of them and create stronger relationships with them.
- 50+ Internet users spend an overage of 16 hours/week online
- 75% agree computer skills are important for enhanced or continued employability
- Householders age 55-64 spend more annually on computers and related equipment than do households overall
- In the past 12 months, nearly 3 million grandparents have bought computer games for their grandchildren; over 1 million have sent e-mail to their grandchildren, and nearly 13 million have spent an average of $650 each on gifts for their grandchildren representing over $8 million in sales.
American Society on Aging
71 Stevenson St., Suite 1450
San Francisco, CA 94105-2938
www.asaging.org
info@asaging.org