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Communicating With Older Adults: Medium, Mode and Message

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Thursday, August 17, 2017

Start : 10:00 AM (Pacific)
End : 11:00 AM (Pacific)

Presented by ASA’s Lifetime Education and Renewal Network (LEARN)

ASA Members: Register now for FREE

Not a Member? Join ASA or Register for this event for $49

Includes complimentary CEUs

This web seminar is based on the 2017 Aging in America Conference (AIA) workshop “Communicating with Older Adults: Medium, Mode, and Message.”

The growth of the older population will increase the need for support, not only for older adults but also for the caregivers on whom they depend. A recent countywide needs assessment revealed that lack of awareness and information were the biggest barriers to accessing services and resources. Factors that can contribute to optimizing interactions and enhancing reach will be discussed as well as recommendations from seniors and caregivers in vivo.

Participants in this web seminar will be able to:

  • Identify communication changes that occur with age and become more sensitized to how those changes—and stereotypes about them—impact interactions;
  • Understand the effective ways that information can be imparted to or derived from older adults so as to improve face-to-face or mediated interactions;
  • Understand how older adults prefer to receive information—through communications that are that are considered trustworthy and reliable—to increase acceptance, uptake, and awareness; and,
  • Describe the importance of message content being tailored to the skills, values, and beliefs of older adults.


Photo of Carrie Leach and Thomas JankowskiCarrie Leach is a Ph.D. candidate and research associate, at the Institute of Gerontology, Wayne State University, in Detroit, Michigan. Her applied research focuses on older adults’ social worlds and how communication in context influences such health behaviors as engaging and accessing health and social services. Leach’s community-based work seeks to improve older adults’ access to and utilization of health and social services in later life so as to prolong their independence and well-being.

Thomas B. Jankowski, Ph.D., associate director for Research at both the Institute of Gerontology and the Merrill Palmer Skillman Institute for Child and Family Development at Wayne State University, has been published in journals such as The Gerontologist, Journal of Politics, Social Science Quarterly, Political Behavior, and the Journal of Aging, Humanities, and the Arts. He also serves on the boards of his local area agency on aging, of two foundations focused on aging issues, and of a nonprofit aging services collaborative in Southeast Michigan.

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