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Reframing Aging: Organizational Adoption and Integration

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Monday, July 9, 2018

Start : 10:00 AM Pacific
End : 11:00 AM Pacific

Sponsored by Grantmakers in Aging.

Register now for FREE

Includes complimentary CEUs*

Learn how the City and County of San Francisco Department of Aging and Adult Services (SF DAAS) is working on both the macro and micro levels to adopt and implement a Reframing Aging initiative across the department, as well as with community partners and service providers. Presenters represent all levels of the change process including leadership, communications and community partners. Learn what planning, actions and collaborations are necessary to embark and sustain this wide-scale initiative in an extremely diverse community. Presenters will also discuss how to measure success across the process.

Participants in this web seminar will be able to:

  • Describe the catalyst for SF DAAS to take on a Reframing Aging initiative;
  • Identify what steps on the macro and micro levels are needed to implement and sustain a Reframing Aging initiative;
  • Identify key partners and collaborations—who or what organization needs to be at the table; and,
  • Discuss how to measure success across the process.


Shireen McSpadden has, since 2015, served as executive director of the City and County of San Francisco Department of Aging and Adult Services. Prior to that appointment, she served for 12 years as deputy director of the Department.




Anni Chung is CEO of Self-Help for the Elderly, overseeing and managing since 1981 this Bay Area community-based organization that provides a comprehensive range of health, educational, social and recreational services to more than 40,000 older adults a year.




Joe Molica is senior communications manager at the San Francisco Human Services Agency where he works closely with the Department of Aging and Adult Services and serves as the department’s communications lead. Previously, Joe worked in corporate communications and politics, holding roles at Stanford Health Care and Pacific Gas and Electric Company. 


The Reframing Aging Project is an initiative by the Leaders of Aging Organizations, which includes the American Society on Aging, AARP, the American Federation for Aging Research, the American Geriatrics Society, the Gerontological Society of America, Grantmakers in Aging, the National Council on Aging, and the National Hispanic Council on Aging. Together they represent and have direct access to millions of older adults and thousands of individuals working in aging-related professions. To learn more, visit

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