ASA is the essential resource to cultivate leadership, advance knowledge, and strengthen the skills of those who work with, and on behalf of, older adults.

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What's Next Business Boomer Summit

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The New Economy: Seizing the Longevity Opportunity
Generate economic growth and new opportunities for your business or start-up.
Thursday, March 23 | 8:00 AM–6:00 PM
Fee: $275. Pre-registration is required.
CEU Credits: 0.
Learn from the companies, authors and experts who are leading the growth of the boomer and senior market at the 14th Annual What’s Next Boomer Business Summit! Advance your understanding of the longevity economy and
capitalize on the What’s Next community to accelerate growth for your organization. Don’t miss the nation’s #1 event for making deals, finding partnerships and launching products and services for older consumers.
You can register for What's Next as part of your Aging in America registration. Register today to experience the extraordinary network of companies, innovators, and thought leaders in the longevity marketplace.
Your registration includes:
• Networking breakfast
• Data and insights from analysts and thought leaders
• Keynote sessions
• Experts & Authors luncheon
• Networking reception at the close of the summit
• New Economy Showcase and Exhibits
• Speed Dealing


  • Joe Mansueto, Founder & Executive Chairman, Morningstar 
  • Jody Holtzman, Senior Vice President, Market Innovation, AARP
  • David Weigelt, Vice President of Innovation, Home Instead Senior Care
  • Gabe Zichermann, CEO, Onward
  • Lilian Myers, IBM Industry Academy Aging Initiative - Global Co-Leader, IBM


Holtzman Weigelt Zichermann Myers

2017 Learning Tracks


• Create, Co-create, or Curate: Your Content Marketing Strategy

• Own Your Audience: Communities of Purpose

• Acquisition & Retention: Mobile, Social, Video and Print


• How IoT, Gamification, Virtual and Augmented Reality Are Changing Aging

• The Role of Artificial Intelligence and Robotics in Care

• What Is “Sustainable Humanity”?

• Digital Agents—Tools for Enhancing the Lives of Older Adults


• Home: Aging in Place, Senior Housing, Caregiving, Tech-enabled Homecare, Shared Housing, On Demand: Enabling Aging in Place

• Finance: Elder Fraud, Financial Tools for Caregiving, Mobile Money Handling

• End of Life: Mental Acuity, Financial Monitoring, Healthcare Directives, Family Decisions

• Successful Aging: Purpose, Body Computing, Beauty and Fashion


• Partnering for Distribution: Lessons for the Aspiring and Established Entrepreneur

• Building Sales and Customer Care for an Aging Population

• Follow the Money: Financing, Investor Priorities, and the Team

• Pitch for Distribution

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