2015–2020 Strategic Plan Summary

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Founded in 1954 as the Western Gerontological Society, the American Society on Aging is an association of diverse individuals bound by a common goal: to support the commitment and enhance the knowledge and skills of those who seek to improve the quality of life of older adults and their families. The membership of ASA is multidisciplinary and inclusive of professionals who are concerned with the physical, emotional, social, economic and spiritual aspects of aging.

Our Members

No other organization in the field of aging represents the diversity of settings and professional disciplines reached by ASA. Our 6000 members and stakeholders are practitioners, educators, administrators, policymakers, business people, researchers, and students.

Our Vision (The Ultimate Goal):

The field of aging is diverse and highly skilled in the issues and opportunities facing older adults. As a result, the quality of life of older adults is enhanced.

Our Mission (Our Role in Achieving That Goal):

ASA is the essential resource to cultivate leadership, advance knowledge, and strengthen the skills of our members and others who work with, and on behalf of, older adults.


Our Impact (The Result of Our Work):

By 2020, ASA members (and those they influence) will:

  1. Engage in a wider range of professions by broadening the definition of the field and being relevant to a wider audience
  2. Use more evidence-based practices
  3. Serve a more diverse older population effectively
  4. Achieve advancement in their careers
  5. Work collaboratively with other organizations to end ageism.

Our Priorities for 2015–2020

Over the next five years, ASA will achieve greater financial sustainability by delivering ongoing value to its members and its partner organizations.

ASA will seize the opportunity to lead as the “field of aging” evolves to include many more individuals and organizations that need to interact effectively with older adults and their families in a wider variety of ways. ASA will capitalize on the emerging ways people interact with a “membership organization” due to changes in values, adoption of new technology, and the demands of people’s professional lives.

This Strategic Plan has three primary goals:

  1. Broaden the definition of whom we serve as members, partners, and customers.
  2. Enhance our programmatic content and the ways that people access that content.
  3. Diversify the revenue sources needed to deliver what members, partners, and customers want.

These goals will be achieved by pursuing the following strategic priorities:

  1. Grow, retain, and engage ASA membership: Broaden the definition of the “field of aging”; be relevant to a wider audience.
  2. Expand ASA’s role as a leading resource in the field of aging: Deliver relevant content and assure resources are allocated for high-priority areas; enhance our capability to deliver in person, online, and via mobile technologies.
  3. Implement an overall funding plan that targets more diverse and ongoing sources of revenue.
  4. Align and integrate ASA’s capabilities, infrastructure and governance with the initiatives of the Strategic Plan.

In Summary

Visions are values projected to the future, and this Strategic Plan brings to life the shared values within the ASA community to build a sustainable organization to support professionals in aging and related fields. With members, thought leaders, subject/content experts, a strong staff and governing body leadership—ASA will ensure its seat at the national (and global) table in the evolving field of aging for another six decades and beyond. Thank you to all who left an imprint on this plan.