50+ Women: A Consumer Force to be Reckoned With
Sponsored by Age Wave.
Tuesday, March 24 | 12:30–1:30 PM
A critical mass of women—bolstered by education, unprecedented levels of workforce participation and escalating income and wealth—are assuming increasingly powerful roles as consumers. All consumer products, services and marketing must recalibrate to court this influential customer base. Drawing on insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, and decades of proprietary Age Wave research, Maddy answers questions such as: What drives women’s purchasing decisions? Are 50+ women brand loyal…or not? What is their approach to money? How do 50+ women feel about ageist stereotypes? Is technology a barrier or a benefit? | Presented by Maddy Dychtwald, Entrepreneur, Author, Co-founder of Age Wave, Working Mom.
National Developments in Addressing Older Adult Malnutrition: From Research to Policies to Programs
Sponsored by Abbott Nutrition.
Wednesday, March 25 | 1:30–3:00 PM
Older adult malnutrition continues as a health crisis in America, and can be addressed through a collaborative effort of key stakeholders in aging research, policy and programs. This session reports on the latest national developments in malnutrition prevention, including the recent Government Accountability Office (GAO) report on federal nutrition programs for older adults, the consideration of sarcopenia and the special nutrition needs of older adults in creating updated Dietary Guidelines, and the integration of malnutrition/undernutrition screening measures into national health surveys. You will walk away with next steps to take to participate in and take action on these opportunities. | Moderator: Meredith Ponder Whitmire,Vice President, Matz Blancato & Associates.
How to Maximize Your Effectiveness and Success as a Public Speaker: Lessons From 40 Years on the Front Lines
Sponsored by Age Wave.
Tuesday, March 24 | 3:30–4:30 PM
In this session, created especially for ASA, Ken Dychtwald—who has enjoyed a legendary 40-year career as a visionary thought-leader, best-selling author and sought-after public speaker to countless non-profits and more than half the Fortune 500, involving more than 2,000,000 people worldwide—will share the most important lessons he has learned about how to maximize both audience impact and career success as a public speaker. Join him to learn how to create presentations that will bring the most value and inspire audience engagement. |Presenter: Ken Dychtwald, PhD, Psychologist/Gerontologist, Author, Founder and CEO of Age Wave.
Influencers in Aging: The Future of Aging in America
Sponsored by Next Avenue.
Wednesday, March 25 | 3:30–4:30 PM
Each year Next Avenue recognizes remarkable people who are redefining what it means to grow old in America. These advocates, researchers, thought leaders, innovators, writers and experts continue to push beyond traditional boundaries to change our understanding of how we age. Join us for a conversation with some of the 2019 Influencers in Aging. | Moderator: Richard Eisenberg, BSJ, Managing Editor, Next Avenue. | Presenters: Larry Curley, Executive Director of the National Indian Council on Aging; Ronald Long, Director of Elder Client Initiatives at Wells Fargo Advisors; Imani Woody, President and CEO of Mary's House for Older Adults.
It Takes a Dementia Village: Creating Dementia-Friendly Spaces and Programs in Every Community
Sponsored by WellMed Charitable Foundation.
Thursday, March 26 | 2:00-3:00 PM
The WellMed Charitable Foundation received ACL funding to enhance dementia capability in the San Antonio community. Morgan's Wonderland, the world's first fully accessible theme park, is serving as a mini-dementia village for persons living with dementia and their caregivers—including those living alone with dementia and persons with intellectual disabilities who are at risk of acquiring dementia as they age. Learn about the core components of this project—the incorporation of both fun and education for all participants in a safe, accessible environment, as well as an evidence-based behavior management program for caregivers. | Presenters: Deborah Billa, Grants Manager, WellMed Charitable Foundation; Carole White, PhD,RN, Director, Caring for the Caregiver Program, and Professor, UT Health San Antonio, School of Nursing; Carol Zernial, MA, Executive Director, WellMed Medical Charitable Foundation.
#BeFraudSmart: Combatting Money Transfer Scams
Sponsored by Western Union.
Thursday, March 26 | 12:30-1:30pm
CE Credits: 1
Western Union is dedicated to fighting fraud and helping consumers protect themselves from falling victim to scams. By teaming up and working together with you, we can make it much harder
for criminals to commit fraud. Attendees will learn helpful tips to spot potential fraud of older adults, and how to assist in preventing it.
Presenter: Jessica Warren, CFCS, Manager, Fraud Awareness Education and Outreach, Western Union.