Aging in America General Session

Unleashing the $8 Trillion Longevity Bonus

Monday, March 21 | 11:00 AM–12:30 PM

Sponsored by Bank of America/Merrill Lynch

CEU Credits: 1.5

Too often, population aging is viewed as a burden to society. The problem may not be our growing legions of older adults, but our absence of imagination and creativity regarding what wonderful purpose all of this longevity and maturity might serve.

Although today’s retirees account for less than one-third of the adult U.S. population, they already contribute 42% of all dollars donated to charity and nearly half of all volunteer hours. And with their ranks projected to grow to over 100 million over the next two decades as the baby boom becomes an age wave, the potential “upside” of aging will multiply.

Anchored to key findings from Age Wave and Merrill Lynch’s groundbreaking new research study, Giving in Retirement: America’s Longevity Bonus, this session will examine:

  • Why today’s retirees are far more driven by making a difference in the world and helping people in need than in spending money on themselves;
  • How retirees are now redefining success in later life in terms of “generosity”;
  • The four pillars of legacy and why “values and life lessons” now trump “money and property”;
  • How charities, nonprofits and employers can become more adept at reaching out to retirees to utilize their time and talents more effectively.

Attendees will gain insights into retirees’ giving preferences and habits, understand how giving gives back, learn the dynamics behind the three forces that will drive the coming giving surge and understand the individual, organizational and community implications.


Ken Dychtwald, PhD, President & CEO, Age Wave

Cynthia Hutchins, CRPC, CIMA, Director of Financial Gerontology, Merrill Lynch Wealth Management and ASA Board Member

Olympia Terrell
, MA, Content Coordinator, Age Wave and ASA Board Member

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