Behind the Scenes: A Cultural Approach To Wellness

Start time
10:00 AM Pacific
End time
11:00 AM Pacific

Presented by ASA’s Network on Multicultural Aging (NOMA)

Register Now
Includes Complimentary CEUs for ASA Members


Community engagement? Community outreach? Many aging service providers have programs and services, designed for a targeted population, that often are under-used or their enrollments never reach full capacity. This web seminar identifies potential partnerships, professional resources, and how providers can improve their reach to an underserved population. Learn practical tips to identify partnerships, hold a focus group, and gather data, and use the results to customize an easily replicated community program.

Participants in this web seminar will be able to:

  • Identify strengths and weakness in their community outreach programs meant to serve multicultural populations;
  • Understand of the benefits of using nontraditional community outreach techniques;
  • List the three components of community-based focus groups; and,
  • Identify three areas of and potential streams of new partnerships for joint community outreach efforts.


Judi Bonilla, founder of Advocates for Aging, is a social media expert, a Fellow for Hispanics in Philanthropy and the creator of interactive educational programs for aging adults. Bonilla’s innovative programs are based upon her belief that livable communities are built by linking people to programs and services. She engages in professional activities throughout California’s San Diego County, where she takes an active role with Aging & Independence Services Advisory Committee, ITNGreaterSanDiego, Easter Seals Project Action, and Navy Medical Center San Diego. Bonilla also serves as a member of the Council on Access & Mobility, Community Action Networks for North County, East County, San Diego, and South Bay.

Agnes Hajek is the program manager for Elder Multicultural Access and Support Services (EMASS)in Southern California A social worker by profession who specializes in geriatric mental health and community health work, Hajek started EMASS program in 2009 and currently supervises bilingual multicultural community health workers.