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Start time
1:00 PM Pacific
End time
2:00 PM Pacific

Part of the Virtual AiA20

Register for FREE

Includes complimentary CEs

If you require ADA accommodation to participate in this web seminar, please contact us at your earliest convenience to make arrangements – info@asaging.org

With a world of information at our fingertips, it can be challenging for people of all ages to verify what is valid and accurate. Benjamin Rose is addressing this through its “Consumer Information Initiative” focused on increasing dissemination of knowledge and information to older adults, caregivers, professionals and policymakers. This session will overview developing and disseminating high-quality, practical content and creating user-friendly websites to serve as resources for consumers.

Participants of this webinar will be able to:
  • Provide strategies for developing audience-specific resources, and methods for identifying key audiences to be reached
  • Explore the differences between providing topic-driven, practical information and promoting programs and services, and when it is appropriate to blend the two.
  • Outline techniques for developing user-friendly websites with easy navigation to help consumers find information quickly.
  • List ways to engage in partnerships to achieve greater impact with dissemination efforts.
Presenters:

Jennifer Cardellini, Director for Consumer Information, Center for Research and Education, Benjamin Rose Institute on Aging

Anne-Marie Connors, Vice President, of Institutional Advancement, Benjamin Rose Institute on Aging

Julienne Hayes, Content Manager, Center for Research and Education, Benjamin Rose Institute on Aging