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10:00 AM Pacific
11:00 AM Pacific

Presented by ASA’s Business Forum on Aging (BFA)  

ASA Members: Register now for FREE

Not a Member? Join ASA or Register for this event for $99

Includes Complimentary CEUs

This webinar will discuss why encore entrepreneurship is such a wonderful idea for older adults seeking financial security and/or new ventures as they reach retirement. The largest group of those starting businesses today is those ages 50 and older. We will focus on solopreneurship—one-person businesses—because they allow the entrepreneur to monetize their expertise, have tremendous flexibility, make good money and have fun. This presentation will outline the basic principles that must be followed to create a financially successful solo encore business.

Participants in this web seminar will be able to:

  • Identify the opportunities for older adults and entrepreneurship;
  • Describe solopreneurship and why it is so successful and appropriate for this population;
  • Understand the basic principles of imagining, creating and operating a successful solo business; and,
  • List resources to support those who want to begin an encore venture. 


Jackie Peterson is the owner of Better Smarter Richer and a part time strategic advisor for the Small Business Development Center of Portland (Oregon) Community College.