Sponsored by the National Center for Elder Abuse (NCEA)
Includes complimentary CEUs*
*California Department of Consumer Affairs Professional Fiduciaries Bureau – accepts Certificate of Attendance (COA) for the following topics areas - conservatorship, guardianship, trusts, DPOA, CA Court Systems, and ethics. To receive your COA, please fill out the Continue Education application sent out after web seminar is completed.
Special thanks to our funders:
- Administration for Community Living
- Grantmakers in Aging (GIA)
- Archstone Foundation
Over the past two years, the FrameWorks Institute worked with the National Center on Elder Abuse to create a communication strategy that demonstrates how communities can restructure to put elder abuse on the public agenda, generate a sense of collective efficacy on the issue, and boost support for systemic solutions to prevent and address abuse. In this web seminar, participants will learn about the NCEA’s Reframing Elder Abuse project; review a new evidence-based public communication strategy for elder abuse; and begin learning how to apply this strategy to their communication practices.
Participants in this web seminar will be able to:
- Describe the communication traps that many advocates in aging fall into when communicating about elder abuse with the public;
- Understand a new and effective public communication strategy on elder abuse, grounded in the findings of the FrameWorks Institute, an organization that conducts communications research; and
- Understand how to replicate a new and effective public communication strategy for addressing and preventing elder abuse.
Presenters:
Alyssa Neumann is a project coordinator for the National Center on Elder Abuse (NCEA), a national elder abuse resource center funded by the U.S. Administration on Aging. She has more than five years of experience supporting public service organizations with communications, event coordination, and internal operations.
Julie Schoen, an attorney experienced in Medicare advocacy and who is now focusing on elder abuse, is the deputy director of the National Center on Elder Abuse (NCEA) at USC’s Keck School of Medicine.