Reframing Aging: Research-Based Messaging Strategies for Aging Advocates and Communicators

Start time
10:00 AM Pacific
End time
11:00 AM Pacific

Sponsored by Grantmakers in Aging.

Register now for FREE

Includes complimentary CEUs

The FrameWorks Institute conducted a national multiyear project to identify the way members of the public think and talk about aging. The results were surprising and enlightening and became the basis for the Reframing Aging Project. In this introductory web seminar, we will explore the evidence-based strategies developed from this research for communicating more effectively about aging-related issues. Learn about framing, how to frame your messages, and what cues to avoid to help people think more like experts about ageism, demographic change and other policy issues. Additionally, learn about the resources and tools that are available free of charge from Frameworks Institute to support your reframing aging communication journey.

Participants in this web seminar will be able to:

  • Describe framing, what it means to frame/reframe and framing traps to avoid;
  • Identify what lives in the “Swamp” of public understanding, and communication cues that may activate unproductive and productive thinking;
  • Describe evidence-based communication strategies to tell a more effective story about your work on aging issues; and,   
  • Identify resources and tools to take the next steps to change communication within your organization.


Krista Brown is director of Education at ASA and recently completed the Frameworks Institute Reframing Aging Master Trainer Workshop.





Karen Kolb Flude, MS, RFG, is principal at Age with Ease and serves on the ASA Board. She recently completed the Frameworks Institute Reframing Aging Master Trainer Workshop.





The Reframing Aging Project is an initiative by the Leaders of Aging Organizations, which includes the American Society on Aging, AARP, the American Federation for Aging Research, the American Geriatrics Society, the Gerontological Society of America, Grantmakers in Aging, the National Council on Aging, and the National Hispanic Council on Aging.

Together they represent and have direct access to millions of older adults and thousands of individuals working in aging-related professions.