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11:00 AM Pacific
12:00 PM Pacific

This web seminar is part of the “Conversations with GIA” Series, sponsored by Grantmakers in Aging, in collaboration with seven other national organizations in aging.


Click here to view this recorded web seminar online

Please note: CEUs are not available for this web seminar

Experts in aging and the American public do not share a common understanding of older adults, according to recent research by The FrameWorks Institute. This web seminar is for everyone who is interested in improving aging services and policies by learning about and then disseminating insights for more effective communication about aging. The research was commissioned by a coalition of eight national aging organizations including AARP; the American Federation for Aging Research; the American Geriatrics Society;  the American Society on Aging; the Gerontological Society of America; Grantmakers in Aging; the National Council on Aging; and, the National Hispanic Council on Aging.

Laura A. Robbins, principal at LARC (Laura A. Robbins Consulting, LLC) will provide background and context for this research. Susan Nall Bales, president, and Nat Kendall-Taylor, vice president for research, The FrameWorks Institute, will give a summary of the research’s key findings. The web seminar will conclude with a discussion of implications and next steps.


Laura A. Robbins, principal, Laura A. Robbins Consulting (LARC). Prior to founding LARC, Robbins held senior-level positions at local, national, and international foundations. Most recently, she served at The Atlantic Philanthropies as a program executive, heading up their U.S. Program on Aging, and managing a $167 million grant portfolio. Robbins also served at the John A. Hartford Foundation, where she conceived of and implemented the growth of a $5 million program into a $59 million investment in health professionals.

Susan Nall Bales, president, The Frameworks Institute. For more than fifteen years, Nall Bales has led an inter-disciplinary team of social scientists and communications practitioners in the development and application of Strategic Frame Analysis™, which is an innovative method of conducting and applying framing research. Along with many reports and commentaries that inform the Institute’s work on a wide range of social issues, Nall Bales has published numerous works on framing, science translation, and communications for social good in both peer-reviewed and popular journals. She also has lectured at many respected institutions, from Brandeis University, the Rural Sociological Society, and Yale University to the White House.  Nall Bales is a Senior Fellow at Harvard University’s Center on the Developing Child.

Nat Kendall-Taylor, vice president for research, The FrameWorks Institute. At FrameWorks, Kendall-Taylor leads a multi-disciplinary team of social scientists that studies public understanding and explores ways to reframe issues such as criminal justice reform, immigration, taxation, early childhood development, addiction, environmental health, education, public health, and climate change. His work involves employing social science theory and anthropological research methods to enhance researchers’, advocates’, and practitioners’ ability to improve social outcomes. This process involves applying cognitive theory to understanding how people interpret information and make meaning of their social worlds, and how frames can be used to create new ways of understanding social and scientific issues.