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10:00 AM Pacific
11:00 AM Pacific

Part of the Aging and Disability Business Institute Series—a Collaboration of n4a and ASA.

Register now for FREE

Includes 1 complimentary CE credit*

*ASWB CE Credit Changes 2018: Beginning September 25, 2018, ASA will no longer be able to  issue ASWB CE credits for recorded web seminar attendance. You can only claim ASWB CE credit if you watch “CBO Partnership Opportunities with Medicare Advantage Plans” at 10:00 AM PT on January 29, 2018. We apologize for any inconvenience. This change is due to ASWB ACE Provider distance learning requirements. 

If you require ADA accommodation to participate in this web seminar, please contact Steve Moore at your earliest convenience to make arrangements –

New policy changes expand the flexibility of Medicare Advantage (MA) plans to target a broad range of supplementary benefits to beneficiaries. As a result of these changes, CBOs have greater opportunities to contract with MA plans to provide services and supports that address the social and behavioral determinants of health. This web seminar will provide an overview of these policy changes, examine the types of supplemental services that plans advanced in their 2019 bids and describe what to expect for 2020. Presenters will also discuss strategies for approaching plans and identifying services to market. The audience will hear firsthand about CBO experiences and challenges in Virginia and Pennsylvania, including the pursuit of multi-prong strategies that encompass Accountable Care Organizations and health systems.

Participants in this web seminar will be able to:

  • Describe the policy changes to the MA program;
  • Describe how these policy changes create opportunities for partnership between CBOs and MA plans; and,
  • List strategies for approaching and developing relationships with key individuals at MA plans.


Kathy%20Vesley-Massey%20%20%20Headshot_12.14.18%20-%20Copy.jpgKathy Vesley-Massey is president and CEO of Bay Aging, a nonprofit Area Agency on Aging (AAA) serving rural eastern Virginia. In 2017 she accepted The John A. Hartford Foundation Business Innovation Award for forging a statewide coalition of AAAs, named VAAACares®. VAAACares® contracts with health systems, MCOs and other health providers and insurers. 




web%20Paul%20Cantrell.jpgPaul Cantrell is executive director and CEO of Comprehensive Care Connections, a nonprofit administrative services organization created by and for the benefit of AAAs.





Tim%20McNeill.jpgTimothy P. McNeill is an independent healthcare consultant, specializing in health program development and sustainability. 





The Aging and Disability Business Institute is funded by:


The Administration for Community Living

The John A. Hartford Foundation

The SCAN Foundation

The Gary and Mary West Foundation

The Colorado Health Foundation

The Marin Community Foundation



National Association of Area Agencies on Aging (n4a)

Independent Living Research Utilization/National Center for Aging and Disability

The American Society on Aging

Partners in Care Foundation

Elder Services of the Merrimack Valley/Healthy Living Center of Excellence.

Learn more about The Aging and Disability Business Institute at