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12:00 PM Pacific

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Includes Complimentary CEs

If you require ADA accommodation to participate in this web seminar, please contact us at your earliest convenience to make arrangements –

According to the CDC, "Falls are common and costly, especially among Americans age 65 and older. But falls are preventable and do not have to be an inevitable part of aging. Every second of every day, an older adult (age 65+) suffers a fall in the U.S. -- making falls the leading cause of injury and injury death in this age group. One out of four older adults will fall each year in the United States, making falls a public health concern, particularly among the aging population."  The pandemic just exacerbates this problem. This session will look at where we are with falls prevention and the state of falls in general with older adults. Beyond your normal falls issue discussion, we will raise the question how fall prevention begins with smart sensors and automation that could change your fear of falls to hope. Ginna Baik, Senior Care Practice Leader will begin the session and have a panel of experts to really get to the sobering truth behind falls-the perils, the prevention and the prescription to strive and take the step forward to a new perspective on aging.

Participants in this webinar will

  • Receive an overview of the state of falling for older adults 
  • Understand the problem of falling: causes and health issues surrounding this
  • Understand the role of technology in fall prevention with older adults.
  • Leave with practical next steps to use in their professional or personal environments


Ginna Baik headshot

Ginna Baik is the Senior Care Practice Leader for CDW Healthcare, a leading provider of technology solutions for healthcare organizations nationwide. Baik is responsible for leading CDW Healthcare’s strategic business development initiatives in the senior care market, helping to define the necessary technology solutions for senior care organizations while strengthening and expanding industry partner relationships.  Baik has spoken at several conferences such as HIMSS, America’s Society on Aging, Argentum, Senior Housing News, National Investment Conference, What’s Next Boomer Summit and Leading Age. Baik is a board member of America’s Society on Aging (ASA) and Older Adults Technology Services (OATS).​


David Inns headshot

David Inns is CEO of GreatCall, a leader in connected health solutions for active aging. Since its inception in 2006, GreatCall has developed a complete portfolio of products and services that help enable independent aging, including: telehealth services, medication adherence programs, emergency response, fall detection and activity monitoring. GreatCall’s commitment to simplicity and best-in-class service helps the older consumer adopt and enjoy connected health solutions while keeping caregivers up-to-date on their own smartphones with the GreatCall Link app.  Under David’s leadership, GreatCall has grown from a startup in 2006 to a company with over 1,500 employees that was acquired by Best Buy in 2018 for $800 million. David was named EY Entrepreneur of the Year 2016 nationally in the Services category.


Gwin_headshot.jpg Joseph T. Gwin, PhD is Head of the Best Buy Boston Health Technology Center. Best Buy Health, and subsidiary companies GreatCall and Critical Signal Technologies, have teamed up to support safe, independent living for seniors. Dr. Gwin leads a team of digital engineers and technologists who are focused on creating predictive health solutions in support of this critical mission. Dr. Gwin joined Best Buy in August 2019 through the technology and talent acquisition of BioSensics where he was a Vice President and Partner. Medical devices commercialized by BioSensics under Dr. Gwin’s leadership include systems for point-of-care gait, balance, fall risk, and frailty assessment; a medical alert pendant with fall detection and activity monitoring; and technology solutions for movement-based digital biomarkers in clinical trials. Dr. Gwin received his PhD in Kinesiology and Mechanical Engineering from the University of Michigan where he was a National Defense Science and Engineering Graduate Fellow.