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12:30 PM Pacific
2:00 PM Pacific

Sponsored by 

 Edward Jones


Watch the Recorded Event

Includes complimentary CEs

If you require ADA accommodation to participate in this web seminar, please contact us at your earliest convenience to make arrangements –

In this special ASA webcast/keynote, Ken Dychtwald, PhD, Founder and CEO of Age Wave and Ken Cella, Principal of Edward Jones’ Client Strategies Group will share a wide range of illuminating and, in many cases, surprising insights from the just-completed Edward Jones and Age Wave study, The Four Pillars of the New Retirement. Conducted during COVID-19 and involving 9,000 respondents from five generations across the U.S. and Canada, the study found that people of all ages are re-imagining all four pillars of retirement: health, family, purpose and finances – which has massive implications for every aspect of aging and aging services. 

Key issues and findings to be presented in this special presentation include:   

  • Why Edward Jones commissioned this study and what it was like to field such a comprehensive investigation of the future of retirement during COVID-19.
  • What has the research revealed regarding how each of the four pillars—health, family, purpose, and finances—intertwine and how COVID-19 has impacted each generation’s hopes, fears and dreams?
  • Although the majority of all retirees view this stage of life as “an entirely new chapter,” vs “a winding down,” why are nearly one third struggling to find a new purpose?
  • How much control do retirees feel over their health and well-being and the disease they fear the most?
  • Why has the COVID-19 crisis has had less of a mental health impact on retirees compared to younger generations?
  • What role does family and community play in living well in retirement and why do so many older adults treasure these relationships more than anything?
  • What are people’s greatest financial fears pertaining to their later years?

Participants in this webinar will be able to:

  1. Detail the four pillars of retirement
  2. Explain how COVID-19 has impacted each generation's hopes, fears and dreams
  3. Understand why a large percentage of retirees struggle to find a purpose
  4. Understand the importance of family and community in living well
  5. Why, in the face of a pandemic, do retirees remain resilient?


Ken Dychtwald

Dr. Ken Dychtwald is one of North America’s foremost visionaries and original thinkers regarding the lifestyle, marketing, healthcare, and workforce implications of the age wave. Ken is a psychologist, gerontologist, documentary filmmaker, Founding CEO of Age Wave and best-selling author of 17 books on aging-related issues, including his brand new book What Retirees Want: A Holistic View of Life’s Third Age (note: Ken is donating all of his earnings from this book to ASA, in perpetuity)

During his career, Ken has addressed more than two million people worldwide in his speeches to corporate, association, social service, and government groups. His strikingly accurate predictions and innovative ideas are regularly featured in leading print and electronic media worldwide and have garnered more than twelve billion media impressions.


Ken Cella

Ken Cella leads the Client Strategies Group at Edward Jones. The investment services firm—with nearly 14,000 locations, 7 million clients, and $1.3 trillion in assets under management—focuses solely on individual investors and small-business owners.

Ken is a member of Edward Jones’ Executive and Management Committees and is the senior executive sponsor for the firm’s Inclusion Council and the Hispanic Business Resource Group. Additionally, he is a Director on the Securities Industry and Financial Markets Association (SIFMA) Board and a member of the Private Client Group Steering Committee.

An active member of the Edward Jones-headquarters community, Ken serves on the St. Louis Regional Chamber Executive Committee, University of Missouri-St. Louis Chancellor’s Council, Washington University in St. Louis Danforth Circle Committee, and Bauer Leadership Center Advisory Board.

Ken is a native of St. Louis and earned a degree in marketing from the University of Missouri-St. Louis and an MBA from Washington University in St. Louis. He is also a graduate of the University of Pennsylvania Wharton School’s Securities Industry Institute.