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10:00 AM (Pacific)
11:00 AM (Pacific)

Part of the Aging and Disability Business Institute Series

Approximately 26 million baby boomers will age into Medicare through 2030. Many researchers describe two groups within the baby boomer generation: “leading-edge” and “trailing-edge.” Trailing-edge boomers are the next wave of Medicare enrollees, while leading-edge boomers have mostly aged into the program already. This trailing-edge population may be more likely to select Medicare Advantage (MA) products as they age into the program. As such, MA plans have begun to look at ways they can attract these new enrollees to their products. One key way they may be able to do this is by partnering and enhancing relationships with aging and disability community-based organizations (CBOs). These organizations offer many products and services that are valuable to MA plans—so they should be looking for ways to collaborate more with health plans. This webinar will discuss how trailing-edge and leading-edge boomers differ from one another, what health plans may be doing to attract them as a result, and how that may impact aging and disability organizations’ relationships with private payers in the future.

Participants of this webinar will be able to:

  • Identify some of the key trends among trailing-edge boomers;
  • Understand how MA plans may be targeting and approaching trailing-edge boomers differently than prior generations;
  • Discuss how to partner and collaborate with MA plans in new ways; and
  • Identify studies about how aging and disability organizations are working with MA plans to offer new products and services.


Photo of Nora SuperNora Super is the Chief of Programs & Services at the National Association of Area Agencies on Aging and Director of the Aging and Disability Business Institute. Nora has worked in health and aging policy for over 25 years and most recently served as the executive director of the 2015 White House Conference on Aging.



Photo of Sarah ThomasSarah Thomas is the managing director of the Center for Health Solutions, part of Deloitte LLP’s Life Sciences & Health Care practice where she drives the research agenda to inform stakeholders across the health care landscape about key trends and issues facing the industry. Sarah has an M.S. in Health Policy and Management from the Harvard School of Public Health and has more than 13 years of government experience and has deep experience in public policy, with a focus on Medicare payment policy.



Photo of Claire CruseClaire Cruse is a Health Policy Manager at the Center for Health Solutions where she provides in-depth analysis of policy issues, especially pertaining to regulatory and legislative updates, to inform Deloitte’s account teams as well as external clients on key trends in health policy. Her MPH in Health Policy from The George Washington University and Gerontology background from The University of Georgia has allowed her to develop expertise in the areas of Medicare and Medicare Advantage, the Medicare Access and CHIP Reauthorization Act of 2015, the Affordable Care Act, and post-acute care policy.


Aging and Disability Business Institute logo
is funded by:

The Administration for Community Living

The SCAN Foundation

The John A. Hartford Foundation

The Gary and Mary West Foundation

The Colorado Health Foundation

The Marin Community Foundation


National Association of Area Agencies on Aging
Independent Living Research Utilization/National Center for Aging and Disability
American Society on Aging
Partners in Care Foundation
Elder Services of the Merrimack Valley/Healthy Living Center of Excellence.


Learn more about the The Aging and Disability Business Institute.