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10:00 AM (Pacific)
11:00 AM (Pacific)

Part of the Aging and Disability Business Institute Series


The world of health and long-term-care delivery is shifting from the fee-for-service model to one of pay-for-performance, where providers of all stripes are incentivized to focus on the value they bring to patients, as well as the healthcare system’s bottom line. Innovative and forward-thinking community-based organizations (CBOs) are poised to step up to the challenge and capitalize on sustainability and service opportunities presented by new policies that encourage the integration of social and medical services.

But before you can sit in the driver’s seat, you need to know the road. Having a well-informed, clear-eyed understanding of the health and long-term-care payment and policy environment in your area is a critical first step down the path to successful CBO–health entity partnerships.

During this web seminar, hear from leaders of the Council on Aging of Southwestern Ohio (COA), a business-savvy Area Agency on Aging (AAA) that has fully embraced the changing reimbursement landscape. COA has deep experience with surveying their market and using insights from the process to spotlight new growth opportunities. Speakers will cover how to identify your organization’s “products,” analyze the market for them, develop market strategies, and more. Tune in to find out how to uncover what’s happening in your backyard!

Participants in this web seminar will be able to:

  • Articulate how undertaking a market analysis can better position a CBO for future success with healthcare partnerships;
  • List tangible strategies that can help a CBO analyze its own service offerings, as well as the external local market for them; and,
  • Understand the basic elements of a market strategy that can help a CBO attract the attention of a healthcare payer and partners.


Photo of Suzanne BurkeSuzanne Burke, MBA, is president and CEO of Council on Aging of Southwestern Ohio. She is past president of the Board of the Ohio Association of Area Agencies on Aging.






Photo of Sharon FuscoSharon Fusco, M.A., is vice president–Business Services Group, for Council on Aging of Southwestern Ohio.






Aging and Disability Business Institute logo
is funded by:

The Administration for Community Living

The SCAN Foundation

The John A. Hartford Foundation

The Gary and Mary West Foundation

The Colorado Health Foundation

The Marin Community Foundation


National Association of Area Agencies on Aging
Independent Living Research Utilization/National Center for Aging and Disability
American Society on Aging
Partners in Care Foundation
Elder Services of the Merrimack Valley/Healthy Living Center of Excellence.

Learn more about the The Aging and Disability Business Institute.