Telling Your AAA's Story: A Guide to Creating & Implementing Your Brand

Start time
10:00 AM Pacific
End time
11:00 AM Pacific

Aging and Disability Business Institute

Part of the Aging and Disability Business Institute Series—a collaboration of National Association of Area Agencies on Aging (n4a) and American Society on Aging (ASA);

Register for FREE

Includes complimentary CEs

If you require ADA accommodation to participate in this web seminar, please contact us at your earliest convenience to make arrangements—info@asaging.org

Frustrated that people don't know what an Area Agency on Aging is or what it does? Ever thought about how branding the AAA can tell a story that lives in clients' minds and symbolizes trust, adaptability, credibility and knowledge? Learn how to be a storyteller and discover how stories can become a powerful and impactful marketing tool. Using components from ReFraming Aging, Vintage's rebranding process and the Peninsula Agency on Aging's refined marketing strategy, in this webinar presenters will discuss the importance of building brand momentum to position your AAA and strengthen relationships with the community, donors, sponsors and clients. Attendees will learn how to use a similar approach in their agency, and how best to communicate through an innovative, cohesive and fresh brand strategy that will tell the agency's story.

Participants in this webinar will be able to:

  • Articulate why telling your agency's stories by using your brand identity is crucial for a nonprofit or AAA;
  • Identify stories and learn how to capture and use such stories to make an impact for your organization; and,
  • Explain the importance of an agency's brand and the why it is essential for nonprofits and AAAs to identify, articulate and most importantly, market the impact they make with their programs.

Presenters:

Erin Fisher Erin Fisher, Director of Vintage, has a bachelor's degree in business administration from Berry College and a master's degree in gerontology from Georgia State University. 
Amanda Rens Moon Amanda Rens-Moon, Program Specialist-Lead for Vintage, has a Bachelor's degree from the University of Colorado. 
Randi Chew Randi Keesee, Vice President of Development for Peninsula Agency on Aging, is an advocate for aging issues and a champion for ensuring that people have the best supports to age well at home and in their communities. Keesee has spent more than 20 years in roles such as Brand Marketing, Public Relations, Creative Consulting and Communications.