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10:00 AM Pacific
11:00 AM Pacific

Part of the Aging and Disability Business Institute Series—a collaboration of n4a and ASA.

This web seminar provides methods for making a convincing business case for community-based organizations (CBOs) intent on partnering with the healthcare sector. A business case justifies a proposed project on the basis of its expected commercial/economic benefit. Increasingly—due to recent policy and payment reforms—CBOs that provide long-term services and supports face business opportunities on which they can capitalize. But to do so successfully they must demonstrate that they are creating significant economic benefits for their business partners. A business case for a CBO program starts with an estimate of the economic burden were nothing to be done, and then moves to an estimation of the degree to which that burden is lightened as a result of the intervention. That reduced burden is then the benefit measure that must be compared with the interventions’ expense. The net benefit is expressed as a return on investment (ROI). This web seminar describes common pitfalls and offers hints for conducting business cases accurately and convincingly. 

Participants in this web seminar will be able to:

  • Define what is meant by the term business case;
  • Itemize the steps in making a business case;
  • Define the formula for calculating Return on Investment (ROI); and,
  • Recognize the value of calculating an Incremental ROI in assessing the appropriate depth or extent of a program.


Dr. Victor Tabbush, Ph.D., specializes in developing the management and leadership capacity of community-based long-term services and supports organizations in California for The SCAN Foundation and in Colorado for the Colorado Health Foundation. 

The Aging and Disability Business Institute is funded by:

Administration for Community Living

The John A Hartford Foundation

The SCAN Foundation

The Gary and Mary West Foundation

The Colorado Health Foundation

The Marin Community Foundation


National Association of Area Agencies on Aging

Independent Living Research Utilization/National Center for Aging and Disability

American Society on Aging

Partners in Care Foundation

Elder Services of the Merrimack Valley/Healthy Living Center of Excellence.

Learn more about the Aging and Disability Business Institute.